From brief to Bangkok's
delivery apps in 12 days.
How Salsa Burgers entered the Thai market using NC Global Assets' cloud kitchen infrastructure — zero setup from scratch, real revenue from week two.
From brief to first GrabFood order
Live on GrabFood, Foodpanda & LINE MAN
Average rating after first 30 days
Cloud kitchen + office + showroom, day one
A premium burger brand
Zero Thailand presence
Salsa Burgers — a smash burger concept focused on premium ingredients and bold flavour — wanted to test the Bangkok market before making a full operational commitment. The question was straightforward: can this concept generate real revenue in Bangkok, and how quickly?
The conventional path would have taken 4–6 months: find a kitchen space, negotiate a lease, register a Thai company, hire local staff, activate delivery platforms. By the time you have data, you've spent ฿500,000+ and six months of founder time.
The NC Global path was different. The cloud kitchen was already running. The delivery accounts were already active. The local team was already in place. The only variable was the brand.
12 days
Step by step
From the first conversation to the first delivery order — every step in the Salsa Burgers Bangkok launch.
Brief & Market Fit
Defined the Bangkok positioning for Salsa Burgers — a premium smash burger concept targeting delivery-first audiences in central Bangkok. Identified key price point, competitors and initial menu for the Thai market.
Kitchen Setup & Menu Localisation
Activated the cloud kitchen at NC Global's Bangkok base. Adapted the core menu for Thai supply chain, sourced local ingredients and completed initial recipe testing with production team.
Platform Activation
Set up Salsa Burgers store on GrabFood, Foodpanda and LINE MAN. Uploaded menu photography, set pricing and opening promotions, and completed platform compliance checks.
First Delivery Order
12 days after the initial brief, Salsa Burgers received its first delivery order on GrabFood. Real revenue. Real customer feedback. The market test had started.
Operations & Iteration
NC Global's team managed daily kitchen operations, platform account management and customer review responses. Weekly data reports to the founder on order volume, top SKUs and customer ratings.
Scale & Distribution
Based on Month 1 data, expanded delivery radius, introduced new menu items and began B2B outreach to corporate lunch accounts in the Sathu Pradit corridor.
We went from brief to live on GrabFood in under two weeks. NC Global gave us the kitchen, the team and the delivery activation — we focused entirely on the product. Real orders from day one.
What happened
in month one
Delivery live in 12 days
Active on GrabFood, Foodpanda and LINE MAN with a full menu and opening promotions before the second week was over.
4.8★ average rating
Customer reviews confirmed product-market fit for the Thai market. Positive feedback on portion size, pricing and delivery time.
Weekly data from day one
Full visibility on order volume, top-performing SKUs, customer ratings and delivery time performance from the first order placed.
B2B pipeline by month two
Based on delivery data, NC Global's commercial team began outreach to corporate lunch accounts and co-working spaces in the same corridor.
Your brand could be
next
The same infrastructure that launched Salsa Burgers is available for your brand. Cloud kitchen, local team, delivery platform activation — ready from day one.
Transparent model · Pricing shared in the first call